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HK at World Expo 2010


2010-06-21

Hong Kong will take the excellent opportunity of the Shanghai World Expo 2010 to showcase its modern, vibrant and interconnected metropolitan city life built on creativity and innovation. Located near Nanhuan Road in Expo Zone A in Pudong, the Hong Kong Pavilion is built on a stand-alone site and occupies an ideal location close to the China Pavilion and adjacent to the Macau Pavilion. It has an exhibition area of about 800 square metres.

Theme

Under the theme \"Hong Kong - Potential Unlimited\", the Hong Kong Pavilion will highlight the city\'s unique connectivity with the Mainland and the world in both hardware and software. It will draw to attention Hong Kong\'s achievements in sustainable urbanisation and illustrate the infinite potential for enhancing city life in a place with limited land resources.

Design

The three-level Pavilion has a lofty, transparent chamber that takes up the entire middle level and allows visitors to experience the modernity, openness and transparency of Hong Kong society. The ground level contains an exhibition hall that will highlight Hong Kong\'s global connectivity and infinite potential. A viewing gallery between the mid-level and rooftop will provide visitors with a bird\'s eye-view of the exhibits and the scenery outside the pavilion. The upper level will highlight Hong Kong\'s connectivity to nature, with an exhibition on Hong Kong\'s wetland environment. Natural landscaping and the subtle application of graphics will provide visitors with a first-hand experience of the proximity of nature to the built environment.

Experience

A Hong Kong Week will be held from 18 to 22 October to present a variety of cultural performances from the city’s top performing groups, such as police band, opera, orchestra, jazz and parade,

UBPA Exhibition

Shanghai Expo 2010 will include a new concept — the Urban Best Practices Area (UBPA) » that will underscore the Expo theme of “Better City, Better Life”. UBPA exhibits have been chosen on a competitive basis. Of 106 applications, 55 were approved for the UBPA Area, including Hong Kong’s proposal to highlight the extensive use of smart card technology in the city. There we will highlight ways this technology has improved efficiency in everyday city life and enhanced our connectivity both within Hong Kong and further afield. The UBPA Exhibition is located at Expo Zone E in Puxi.

If you are unable to make it to Shanghai, you can still experience the Online Hong Kong Pavilion, which provides a realistic demonstration of the appearance, layout and content of the physical pavilion, The Online Hong Kong Pavilion will ’go live’ the same day as the World Expo 2010 on 1 May. Please keep an eye on http;//www,hkexpo2010. gov.hk/.



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