ASEAN — It’s Now or Never |
ASEAN or the Association of Southeast Asian Nations is turning 40 years old on July 6, 2007. As they say, "Life begins at 40". Others say 40 means being in a midlife crisis. But the question is aside from doubling the number of its members-countries what have been done so far to improve the lives of the citizens of each and every ASEAN -member countries due to this aggrupation. The word ASEAN common Market has been the talk of the town for years. In fact during the last 12th ASEAN Summit held in Cebu last January 2007, this word became a byword again but it remains just a word. Philippine President Gloria Macapagal-Arroyo has echoed again the call for consolidation and integrations of the ASEAN market during the World Economic Forum in Davos, Switzerland in the spring of 2007 also. But what follows? It is in this light that we are firing the first shot by giving birth to this paper: ASEAN BIZTIMES – so that the people of ASEAN will know better the culture, business, developments, opportunities in each of the different countries so they can relate better and do business together. Likewise, partners-countries like China, Japan, USA, UK, Korea, Australia and New Zealand, EC, etc. can also reach out for this growing market for their product, and services. The birth of ASEAN in 1967 was a necessity due to the turbulent political situation than in the regions especially when the threat of communism was spreading like wildfire and the emerging conflict in Vietnam which escalated into a full-blown, war with the US. That was past however. The impetus now is assessing economic programs in a world where competition has become a rule. ASEAN Biztimes embraces the responsibility of becoming the first business newspaper in this region which is turning 40. Its role would be that of a Chronicles of events in the world’s fastest emerging economic market and that of a watchdog also. The Editors READERSHIP PROFILE A. COMPOSITION:
Likewise prospective advertisers in Hong Kong and china who are just too eager to penetrate the ASEAN market. B. DESCRIPTION: Age Bracket 25-85 years old Education College Graduates/ Holds an MBA, PhD/ Spcl. Mgmt. Training Salary Range US $500-$1,000,000/mo. & above Status basically married with 1-4 children (children are usually enrolled in an exclusive schools). Corporate Status owned a company/ies and/or are top level officers (basically decision makers) House/s wholly owned/ some may have 2 at least/ and Condo Units in good Locations & some may have vacation units outside the cities Motor Vehicles owned an average of 2-3 units Lifestyles Socially Class “A” & “B” - Sports plays golf, tennis, basketball & badminton - Workouts goes to Gym 3 times a week (average) - Dines class A Restaurants & Hotels - Travel frequent travelers (Leisure & Business) at least 3-5 times a year - Spending Style shops at least 3-4 times a month - Gadgets owns at least 2 cellphones, PDAs, Laptop, Ipods, etc. - Reads business papers & books C.Financial Standing - may have Substantial Savings in Several Banks (local & foreign Accounts).
D. Insurance - substantially insured including Family members - holders of health cards with Family members included INITIAL CIRCULATION - Approximately 15, 000 copies fortnightly DISTRIBUTION : 3,000 - Philippines on the usual outlets of local Biztimes 2,000 - Singapore 2,000 - Malaysia 2,000 Thailand 2,000 - Indonesia 1,000 - Vietnam 500 - Cambodia 300 - Laos 200 - Myanmar 1,000 - Brunei 2,000 - HK & China Note : Distribution to the Asean Member Countries is thru their Embassies in the Philippines, sponsoring airlines, and private distribution in these countries. DISTRIBUTION OUTLETS (Philippines) MAKATI CENTRAL BUSINESS DISTRICT
ORTIGAS CENTER / PASIG CITY / SAN JUAN
MANILA
QUEZON CITY
PASAY CITY
PARAÑAQUE, LAS PIÑAS & MUNTINLUPA CITY
CEBU CITY
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